During the 1970s, arts and culture became vehicles for elevating the narratives of Asian Americans, a term first used in 1968 during the struggle to establish ethnic studies at San Francisco State College. Under this new pan-Asian identity, a generation of young Asian American organizers, academics, and artists emerged and ready to define themselves and their history to the rest of America. Musicians, artists, writers and filmmakers helped to increase the visibility of Asian American identities and cultures across various media.