Moving Your Audience: Identifying Rhetorical Appeals in an Argument

Contributed By
Smithsonian Learning Lab
Moving Your Audience: Identifying Rhetorical Appeals in an Argument
In this online activity, you will get a better sense of the four rhetorical appeals (logos, ethos, pathos, and kairos) The collection is organized as follows:
- The collection opens with an introduction to rhetoric and definitions of the four rhetorical appeals.
- Then, you will be tasked to examine four advertisements and identify one rhetorical appeal that is being used. For each image, you must use concrete information to explain your choices.
- After looking through the four advertisements, you will then sort six additional advertisements into categories. You will categorize the images based on the rhetorical appeals. In the slide after the sorting tool, you will be asked to fully explain your classifications.
- You will then be asked to reflect on the information learned through these activities, and how it may have changed your opinion on rhetoric.
- In the final assignment for the collection, you will be tasked to upload an advertisement or public service announcement and analyze two rhetorical appeals. You may use an image or a video as your uploaded resource.
Tags: rhetorical analysis, beginning writing, English 101, ENG101, on-line activity, student activity, online activity