Color is an essential part of art and culture. Like a lot of essentials, I believe it is taken for granted in understanding what creates influence in media and throughout art history. The paradox in chromatics (the study of color) is how understudied color psychology is in modern times, but how widely used it is in large industries such as advertising, graphic design, and fashion. 

Using my background as an oil painter, I want to introduce you to the history of color and how common associations occur through various cultures on a large timeline. The different examples in this collection investigate where these similar representations come from. Is it subconscious information based on thousands of years of experience that has then collectively wired our brains to attribute different colors to specific emotions? Or is it just cultural transmission? 

Citing Dr Linda Mayer and Prof Rashid Bhikha study titled "Part 3: The Physiology and Psychology of Colour", Andrew J. Elliot and Markus A. Maier's 2012 study titled "Color Psychology: Effects of Perceiving Color on
Psychological Functioning in Humans", and historical examples from the Metropolitan Museum of Art, you'll find that color has a complex journey through cultural history. 

Deeper than just passive knowledge, color incites physiological reactions to our body and connections in our mind that secretly influences everything from what you decided to wear today to ancient religious rituals.