These four-minute videos introduce students to the context and rhetoric surrounding three of the most famous and influential political advertisements in American history: Lyndon B. Johnson’s “Daisy Ad” from 1964, the first political ad to fully harness the techniques of television production; Ronald Reagan’s 1984 “Morning in America,” an ad that brought lavish Hollywood production values into the realm of political advertising; and George H.W. Bush’s 1988 “Willie Horton,” an ad that pioneered a new, controversial and brutally effective approach to campaign advertising. Useful for lessons focused on the history, techniques and evolution of political advertising, the videos are also useful for exploring the context of the presidential elections of 1964, 1984, and 1988. Accompanying the videos are questions that approach the videos as primary sources or rhetorical artifacts and guide students through an examination of how the ads were designed to influence voters, and why these particular ads were resonant and politically effective.