Frank Robinson launched Psychiana in 1929, selling hope from Moscow, Idaho during the Great Depression. Psychiana became one of the largest employers in northern Idaho and one of the largest mail-order operations in the U.S.

In this lesson students will be able to describe what Frank B. Robinson was selling and the effects of his business. They will also identify a symbol of hope from the past and the present, and write a short explanatory paragraph describing a symbol of hope.

Please refer to the accompanying Facilitator Guide (found in the Support Materials section) for the fourth-grade Idaho Content Standards associated with this resource.