Frank Robinson launched Psychiana in 1929, selling hope from Moscow, Idaho during the Depression. Psychiana became one of the largest employers in northern Idaho and one of the largest mail-order operations in the U.S.

Students will watch a portion of “Idaho’s Mail-Order Messiah” and identify what made Frank Robinson an entrepreneur. Students will also brainstorm ideas on how they can become entrepreneurs. For an extension activity, they may use technology to create their own advertisements. 

Please refer to the accompanying Facilitator Guide (found in the Support Materials section) for the fourth-grade Idaho Content Standards associated with this resource.