Learn how the search for elegant and simple theories may be leading physics astray, in this NOVA Next article. Many physicists believe that explanations of nature, such as “the theory of everything,” should be simple and beautiful. However, the pursuit of simplicity and beauty can be counterproductive to the discovery of truth. Due to these conventions, some physicists may be reluctant to give up their beautiful theories even if the data dictates that they should. This resource is part of the NOVA Next Collection.