There is an immense amount of data being collected about populations living in cycles of poverty, famine and war. This data gives governments and NGOs an opportunity to understand on-the-ground information from these places and change the way resources are applied. Organizations can then use those insights to measure the impact of aid given to an area, while hopefully improving the lives of the people there. In critical situations such as natural disasters and areas with widespread disease, data allows organizations to pinpoint areas that need urgent help before moving on to less demanding situations.