In this lesson, designed to accompany the video The Value of Grasslands, students explore the trade-offs between ranchers farming keeping land for cattle/ecotourism versus selling land to a large agribusiness. They consider which economic choices help ranchers make the most money from their land in both the short and long term. Students role-play cattle ranchers and consider traditional culture and predicted economic outcomes to determine if they will sell or keep their land. They learn how raising cattle combined with ecotourism can be an alternative economic model to the boom and bust of selling land to the highest bidder.