In this video excerpt from NOVA scienceNOW, learn why some people experience taste more intensely than other people. With the help of scientist Linda Bartoshuck, correspondent and New York Times technology columnist David Pogue explores what taste buds are and how people experience taste. Bartoshuck explains that some people, called “supertasters,” have a higher than average number of taste buds and are more sensitive to tastes. In addition, because taste buds are surrounded by pain fibers, supertasters are more sensitive to the burn from certain foods, such as hot peppers.