This video from Wide Angle: "The Market Maker" looks at the efforts of Ethiopian market reformers led by Eleni Gabre-Madhins to create an Ethiopian Commodities Exchange (ECX) in the capital city of Addis Ababa. It explains the basic role of an exchange, outlines its key elements, and describes the specific challenges faced by the reformers-the greatest of which is farmers' traditional attachment to archaic and inefficient modes of trade.