Mid-20th-Century Denim Levi's Advertising Banner | ANTIQUES ROADSHOW

PBS Learning Media
Contributed By
PBS Learning Media
Resource Type
Classroom Material
Keywords
Antiques Roadshow Levi's denim advertising jeans
Subjects
History-Social Science STEAM
Grade Levels
Grade 6 Grade 7 Grade 8 Grade 9 Grade 10 Grade 11 Grade 12
Related Resources

Mid-20th-Century Denim Levi's Advertising Banner | ANTIQUES ROADSHOW

Founded in 1853, Levi Strauss and Company revolutionized the blue jeans industry by reinforcing the denim with copper rivets. In this video produced for Antiques Roadshow, collectibles appraiser Rudy Franchi looks at a 1950s oversize banner, silkscreened on denim fabric, promoting Levi's jeans and commemorating the history of the company. The banner originally hung in a general merchandise store in Camp Verde, Arizona.
Publisher
PBS Learning Media

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