UNC Becomes The First School To Organize Group Endorsement Deals For Its Players

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NPR Education
Resource Type
Classroom Material
Keywords
university of north carolina college sports
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UNC Becomes The First School To Organize Group Endorsement Deals For Its Players

As college athletes nationwide rush to ink individual sponsorship deals under a new NCAA policy, North Carolina is the first to say it will license players in groups alongside school trademarks.

Author
Publisher
NPR

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